This pin is from the North Carolina Ornament Collectible Show in 1995. The lapel pin features enamel on metal in the shape of a Reindeer driving a red fire truck. The bottom reads, "North Carolina Ornament Collectible Show" and "1995" on the back bumper.

The approximate measurement is 1 1/8" tall by 1 1/2" wide and is held in place with a tack pinback.

Not only does Hallmark have their own collectors club, but branches of local collectors have sprung up all over the world.  Collectors enjoy exchanging their lapel pins at the Hallmark Conventions.